An organization’s tagline is an important driver of brand recognition. Just like those referenced in this image, a successful tagline resonates with consumers and is easy to remember. It’s time we harnessed the power of Thunderbird in a powerful, memorable tagline as well.
With the mass globalization of business, Thunderbird is surrounded by a slew of other b-schools claiming to be the best in international management. To stay relevant and maintain public recognition as the world’s #1 school in international business, we need your help in showcasing the uniqueness of Thunderbird.
Submit your tagline suggestions, in six words or fewer, to the comments box on the Thunderbird Knowledge Network. Entries will be accepted through March 12. Stay tuned to Thunderbird social media as the new tagline will be unveiled this summer.