CEO and Director General: Meet Dr. Morrison

By: Rick Beitman, Editor-in-Chief Since the transaction between Thunderbird School of Global Management and Arizona State University closed in December 2014, as expected, there have been a myriad of changes. One of the biggest shifts has been in leadership with the appointment of Dr. Allen J. Morrison, the new CEO and Director General of Thunderbird. […]

NYC Brand Management, Part II

By: Jorge Cespedes, Guest Writer I decided to stay at the home of one my childhood friends in New Jersey while I attended the Global Brand Management Winterim in New York last January. So I had to commute two and a half hours a day on average. But the effort was really worth it. I […]

Living the Dream: Lee Abbamonte

By: Alina Buzgar, News Editor Living every T-Bird’s dream, Lee Abbamonte travels extensively, has friends all around the world, and makes money in the process. Here is some insight into how the proud T-Bird 2010 Alumnus transformed his passion for the open road into several lucrative businesses. During his visit to Thunderbird, on February 3, […]

Club Day: Acces to the Life Force of Thunderbird

By: Sinhuja Kodivalasa, Guest Writer Getting a Business degree does not mean to be confined to classes and projects alone. It is the networking and hands on experience that accounts for the best experience. The ideal way to engage on campus is through being a part of various clubs. To enhance an interest in any […]

T-Bird Envoys

By: Alina Buzgar, News Editor A Thunderbird Ambassador is a representative of our renowned global community. Once you become a Campus Ambassador (CA) you are held to very high standards in maintaining good academic performance, cultured behavior, and a positive image. “We look for students who embody what it means to be a T-Bird. These students […]

Walmart International Challenge

By: Emma Livingston, Staff Writer The Challenge: Assemble a diverse team and, in just eight short days, create both a cogent strategy to enhance Walmart Store’s Millennial online shopping share and a persuasive presentation to convince a panel of judges from Walmart that your team’s strategy is the best. On February 11, 2015, ten teams […]

Regional Nights Return with Style

By: Alina Buzgar, News Editor Regional Nights vividly represent the best of Thunderbird in a colorful explosion of culture, energy, and plenty of fun.  It’s the time and place where the showstoppers are the ladies and men wearing elegant traditional dresses, when student volunteers work tirelessly to set the scene for a magical night and […]

Old Man Blossom

By: Emma Livingston, Staff Writer Fairy tales and folk tales can give us great insight into the values and worldview of different cultures. This is the first installment of a new Das Tor feature: “Stories from Around the World.” Each week, I will bring you a new tale from one of the wide variety of […]

Ad Wars VII – Super Bowl Advertising in Action

By: Marissa Burkett, Staff Writer Michael Allen, MBA ’15, was the victor in last Tuesday’s Ad Wars VII, an annual Super Bowl event hosted by the Thunderbird Marketing Association (TMA) and taught by Professor Rick Baer. Professor Baer presented advertising frameworks from his past marketing communications  classes and asked participants to judge five Super Bowl […]

Hockey in the Desert?

By: Marissa Burkett, Staff Writer Tied 1-1 at the end of third period, the Arizona Coyotes eventually lost to the Carolina Hurricanes last Tuesday in overtime in what I feel was just a marginally interesting hockey game. Although normally a boisterous event, the crowd seemed annoyed with the complete absence of even one fight on […]