Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in his Global Brand Management class. All T-Birds were invited to attend and discover a global business rock star and true Thunderbird friend. Kevin Sellers’ background includes senior positions at Intel […]

The Sellers Secret

Last semester, when Thunderbird hosted Mr. Kevin Sellers, the Vice President of Advertising and Digital Marketing for Intel Corporation, his Global Issues speakers session received a massive turnout. So much so that Mr. Sellers agreed to return once more, this time his audience consisting primarily of the Brand Management class, TMA and other keen students. With […]

Brand Me!

Last Tuesday, the Thunderbird Technology Business Club played host to Greg Heiland, who was on campus to talk about Life Lessons: Building a Personal Brand. Mr. Heiland has been in the clean-room consumables industry for 28 years. In 2002, he founded Valutek which was, and still is, a unique business model where the convenience of all core products […]