Questioning Innovation #3: A Threat, a Promise, or a Buzzword?

By Chris Barton, Editor-in-Chief This series aims to take a critical look at ASU’s claim to be “#1 in innovation.” What does that actually mean? What does it say about us and our school? And is it even a good thing? Part one of the series looked at what differentiates innovation from invention, and how […]

Questioning Innovation, Part 2: Underground Vacuum Trains and Toilets

By Chris Barton, Editor-in-Chief This series aims to take a critical look at ASU’s claim to be “#1 in innovation.” What does that actually mean? What does it say about us and our school? And is it even a good thing? Last week we looked at the distinction between invention and innovation, and the process […]

Questioning Innovation, Part 1: Electric Lights and Crack Cocaine

By Chris Barton, Editor-in-Chief Here’s a fun game: Next time you are on a non-Thunderbird ASU campus, count the number of times you see the word ‘Innovation.’ You may see it on books, banners, business cards, buildings and busses, as well as blasted across every page on the ASU website. The sheer quantity of the […]

The Power of an Innovation Junkie: Beth Comstock at Thunderbird

One handshake from Ms. Beth Comstock and you know that you are speaking to an extraordinary person. Her career has led her from quiet beginnings in Virginia, to stints at CBS and NBC where she became President of Integrated Media at NBC Universal, and onward to GE, where, in 2003, she was appointed the first Chief Marketing Officer […]

The Sellers Secret

Last semester, when Thunderbird hosted Mr. Kevin Sellers, the Vice President of Advertising and Digital Marketing for Intel Corporation, his Global Issues speakers session received a massive turnout. So much so that Mr. Sellers agreed to return once more, this time his audience consisting primarily of the Brand Management class, TMA and other keen students. With […]