Ad vs. Ad

Last Sunday saw the Denver Broncos pit themselves against (eventual winners) the Seattle Seahawks in Super Bowl XLVIII. We, at Thunderbird, do our own take on the event by pitting the Super Bowl ads against each other in a popular campus event known as Ad Wars. Hosted by the Thunderbird Marketing Association (TMA) and Prof. Rick […]

Faculty Column: The Power of Storytelling

By Professor Rick Baer In this trimester’s Global MarComm class, I decided to highlight the power of storytelling–as this idea is getting great exposure as the current “magic potion” to motivate and engage customers and consumers. The idea of storytelling as an effective means of MarComm is not new, however. Religions have been great storytellers […]