Brand Experience: More Than a Marketing Buzzword

By Lauren Herber, Editor-in-Chief One of the reasons I came to Thunderbird is because I haven’t yet discovered what my niche interest is. My background is in English and Hispanic Studies, so I initially thought that my extensive experience with writing, research, and communications would be a natural fit for a public relations-type role. To […]

Career Spotlight: Public Relations Manager

Public Relations Managers are responsible for enhancing the company’s image in the market. They create content and arrange campaigns so that the perception of the company with the general public is enhanced and stays for a longer time. A specialized group of public relations managers called ‘fundraising managers’ arrange campaigns in a larger scale and […]