Choose Your Own Adventure: Video Games and Storytelling

by Daisy Jasmine, Staff Writer It’s hardly news to anyone that any pastime which picks up widespread popularity is bound to eventually be met with some resistance and skepticism, and this rings especially true for the medium of video games. Anti-video game arguments vary widely, with the medium taking blame for everything from the obesity […]

Seller’s Secret Recipe

How do brands differentiate themselves and court consumers’ attention? Kevin Sellers, VP of Advertising and Digital Marketing for Intel was on campus to speak to students about this. Hosted by the Thunderbird Marketing Association, it was impressive to have a leader of his caliber on campus. Currently a marketing and branding executive, Mr. Sellers has […]