Meet the Thunderbird Global Marketing Association

Brendan Tanner

Brendan Tanner

First Year and President of TDNA

This is part of Das Tor’s ongoing series, “Club Spotlight,” in which different Thunderbird clubs describe their mission, goals, and why students should consider joining their group.

The Thunderbird Global Marketing Association (TGMA) is a  brand new club on campus this semester. We have big plans and ambitious goals for the future of this club and would love for you to be a part of it! 

No matter what your concentration is or what your career  plans look like, marketing knowledge and skills will be  essential for your future success in the workforce. Therefore, our club is open to everyone of all experience levels, from seasoned marketing professionals to people who are simply curious to learn more about marketing in general. 

We would like you to meet our team! Each person has been instrumental in organizing this club.

Professor Richard Ettenson | Faculty Advisor 

“Richard Ettenson is professor and Thelma H. Keickhefer Fellow of  Global Marketing and Brand Strategy in the global business faculty at the Thunderbird School of Global Management. His areas of expertise include helping companies align their business, marketing, and brand strategies to create value for customers, employees and shareholders. He is also a senior partner in Type 2 Consulting, a NYC-based business strategy and brand consultancy.” (ASU bio)

Brendan Tanner | President 

Why I chose to join the club: My bachelor’s degree is in  Marketing, so when I saw that Thunderbird had a Marketing  Association, I was eager to join! Unfortunately, the club had been inactive for a long time. I decided to get it going again along with some of my classmates. I’m very excited to see it grow! 

Contact information: bjtanne1@asu.edu 

Will Sweeney-Samuelson | VP of Operations 

Why I chose to join the club: The Global Marketing Association is a new space for discussing the future of marketing in the global economy, while supporting each other’s projects and career search. Our work will be a great way to get involved in the T-bird experience. I’m very excited for the future of this club!  

Contact information: wdsweene@asu.edu

Vanessa Escamilla | Event Planner & Club Engagement Director 

Why I chose to join the club: I have no skills in marketing, but I enjoyed a course I took in my undergrad. In the last few years, there has been a change in the way marketing is done, and I am excited to learn these new skills. So, I decided to join and help restart the Marketing Association to a new way of doing marketing! 

Contact information: vescami1@asu.edu 

Espoir Le’dieu | Marketing and Club Communications Director 

Why I chose to join the club: I have always wanted to work in a field where I can be both creative and analytical. Marketing has ticked all those boxes and being a part of this club means I get to learn more about marketing and meet like-minded people. 

Contact information: anikuze@asu.edu 

Feel free to contact any one of us for more details about the club and our upcoming events! 

We have already had one incredible event with guest speaker Rob Langejans, Founder and CEO  of AlwaysStrategic . He spoke to us about strategic communication skills  for our careers, including how to pitch ourselves and our ideas to employers and colleagues.

If you missed the event, you can watch it (at 2x speed if you want) with the Zoom link below: https://asu.zoom.us/rec/play/5V1ngEWucyxFypr5gi0Qzc6shfhbKySBEcgeJlWZWvDnJ0KMypClp93rWdizcxMFnxB-yNwjragfj3X.1zW-mtw-_kSzeojG 

We are going to have another amazing guest speaker on Friday, March 26, 2021, from 10:00  to 11:30 a.m. MST. The TGMA will be hosting Joe Dollens, Founder and CEO of GIO He will speak about capturing marketing intelligence from around the world and building  disruptive global brand strategies. Details on how to register for the event will be forthcoming. 

We are very excited to be a part of the Thunderbird community and to be able to help students  gain more knowledge and skills in marketing as well as expand their global networks.

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