by Michael Reardon | Sep 29, 2013 | Uncategorized
By Professor Rick Baer In this trimester’s Global MarComm class, I decided to highlight the power of storytelling–as this idea is getting great exposure as the current “magic potion” to motivate and engage customers and consumers. The idea of storytelling as an...
by Michael Reardon | Sep 22, 2013 | Uncategorized
By Professor Gabriel Gonzalez The task of managing relationships with customers has become much more complex. Relationship managers or RMs operate in an environment where sophisticated solutions have become the norm. This means that they must bring to bear their...
by Michael Reardon | Sep 22, 2013 | Uncategorized
By Kelly Swanson Allow me to introduce myself, my name is Kelly Swanson. Yes that’s right. My controversy is back for a really great show. I have my bruises, but I can hang with any crowd. So many things have gone right and wrong since I was away for the summer. I...
by Michael Reardon | Sep 22, 2013 | Uncategorized
By Kara Connell GE recruiters are on campus on September 23rd and 24th to recruit Full-Time Experienced Commercial Leadership Program (ECLP) members and ECLP Summer Associates. Thunderbird has numerous alumni that have been through the ECLP program and two that just...
by Michael Reardon | Sep 15, 2013 | Uncategorized
It is with great pleasure that I announce a new column that will be starting on Das Tor in next week’s issue: The Faculty Column. Many of you shared with us that you would love to be able to hear more from our world class faculty here at...
