Too Many Ads?

By Tomiwa Adeyemo, Staff Writer In one of my previous articles “Is Facebook Worth It?” I devoted close to a thousand words presenting an argument as to why I believed it was way past time to question the presence and impact of Facebook in our society today. To recap that argument in a single sentence, […]

AD WARS VIII

By Chaitra Somasundar, Staff Writer After the excitement of the Super Bowl, T-Birds and WP Carey students walked into the Yount Auditorium on Thursday for AD WARS VIII. AD WARS is a session conducted by Prof. Rick Baer to help students critique the ads showcased during the Super Bowl. This session has been taught by him […]

The United States Lottery: Harmless Fun or Regressive Tax?

By Lauren Herber, Co-Editor Here at Thunderbird, we students are taught about the importance of not just business principles in general, but smart business: how to make smart decisions under uncertainty, how to make a smart strategic plan for your business, and how to use intelligence and research to create the most effective marketing campaign. […]

American Marketing Association on campus!

So you know you are interested in marketing, but you have no idea what marketing function fits you best? Fascinated by the words product development, advertising, market research and brand management, but overwhelmed by having no idea what these different marketing careers entail? The Thunderbird Marketing Association (TMA) will help you solve your conundrum! The […]