Forecasting is Hard (But Let’s Do It Anyway)*

By Keith Blincoe, Staff Writer Warning: Satire below. At a recently convened panel event featuring industry experts, ASU/Thunderbird faculty members, and random people from the street, panelists were asked their opinions on future trends impacting global business. Every respondent was careful to note that projections into the future are notoriously inaccurate, and went on to […]