EmPOWERment Day: Marketing Case Interview Insights & Workshop

By, Jessica Knutzon Interviewing can be a difficult process, so everyone prepares and practices for each interview – sometimes to a point of exhaustion. But is everyone prepared for a curveball? Sometimes interview answers may seem rehearsed, so companies are now trying to see how potential candidates react under pressure. Traditionally, case interviews are conducted […]

Ad vs. Ad

Last Sunday saw the Denver Broncos pit themselves against (eventual winners) the Seattle Seahawks in Super Bowl XLVIII. We, at Thunderbird, do our own take on the event by pitting the Super Bowl ads against each other in a popular campus event known as Ad Wars. Hosted by the Thunderbird Marketing Association (TMA) and Prof. Rick […]