Students quiz the AMA at Thunderbird

On November 4th, Thunderbird was graced by the presence of the board members of the Phoenix chapter of the American Marketing Association (AMA), who were here to partake in a Q&A panel.  The panel consisted of: Jared Bodnar, the Director of Demand Generation at Infusionsoft and an entrepreneur working in B2B Marketing and Sales Expert; Sara […]

American Marketing Association on campus!

So you know you are interested in marketing, but you have no idea what marketing function fits you best? Fascinated by the words product development, advertising, market research and brand management, but overwhelmed by having no idea what these different marketing careers entail? The Thunderbird Marketing Association (TMA) will help you solve your conundrum! The […]

Branded in the heart of New York

By Ashwathy Sreenivasan’12 Firstly, I would like to take this opportunity on behalf of the group to thank our Professor, Richard Ettenson without whom this trip would not have been a successful and worthy one! 47 Thunderbirds spent two spectacular weeks in the heart of New York at the American Management Association office at Time square […]