Global Citizen Forum: Know Your Panels!

With the Global Citizen Forum coming up this Friday, we at Das Tor are taking a sneak peek into who will be on the panels this week. Up first is the Sustainability Panel. Moderated by Prof. Tom Hunsaker, this panel will host a wide range of leaders from the industry, with organizations such as MillerCoors, […]

The Winterim’s Tale (Act I)

Every winter break sees T-birds flitting off to different corners of the world, hoping to enrich their minds (and add to their visa collection) on a unique adventure known as the Winterim. So if you think you missed out, take a short trip with these students… Rena James, ’14 Winterim: Big Emerging Market, India Places/companies visited […]

Seller’s Secret Recipe

How do brands differentiate themselves and court consumers’ attention? Kevin Sellers, VP of Advertising and Digital Marketing for Intel was on campus to speak to students about this. Hosted by the Thunderbird Marketing Association, it was impressive to have a leader of his caliber on campus. Currently a marketing and branding executive, Mr. Sellers has […]

Branded in the heart of New York

By Ashwathy Sreenivasan’12 Firstly, I would like to take this opportunity on behalf of the group to thank our Professor, Richard Ettenson without whom this trip would not have been a successful and worthy one! 47 Thunderbirds spent two spectacular weeks in the heart of New York at the American Management Association office at Time square […]