Perceiving Value in the Thunderbird Brand

By Giacomo Paccione What is the value of the Thunderbird brand? What is the value of our Thunderbird education? These have been questions asked on campus since the institution was established in 1946.  At times, the perception of the value was higher or lower, but now the ongoing changes of the school have generated a perception […]

T-Birds in the Desert: Taking the Lead

Last Wednesday night, a caravan of T-Birds made the pilgrimage to ASU in Tempe to see Sheryl Sandberg, COO of Facebook and author of the #1 bestseller, Lean In, give the keynote speech for the Take the Lead Challenge Event. The event was also webcast from 6-8:30MT and in support of Take the Lead’s goal […]