Perceiving Value in the Thunderbird Brand

By¬†Giacomo Paccione What is the value of the Thunderbird brand? What is the value of our Thunderbird education? These have been questions asked on campus…

T-Birds in the Desert: Taking the Lead

Last Wednesday night, a caravan of T-Birds made the pilgrimage to ASU in Tempe to see Sheryl Sandberg, COO of Facebook and author of the…