The Power of the Placebo Effect

By Tomiwa Adeyemo, Staff Writer It’s famously said that we only use 10% of our brain. While I was disheartened to discover that this is a myth, its underlying concept — which is that the brain is so much more powerful than we realize — is as true as ever. In this article I want […]

Psychology of Business

By Dr. Eileen Borris, Thunderbird Adjunct Professor My work as a licensed psychologist ranges from marriage and relationship counseling to facilitation of peace dialogues in war-torn countries. Everywhere people interact and communicate, they must navigate the complexities of human psychology. This includes corporate boardrooms and business school classrooms. If managers do not understand the emotions […]