Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in his Global Brand Management class. All T-Birds were invited to attend and discover a global business rock star and true Thunderbird friend. Kevin Sellers’ background includes senior positions at Intel […]

Perceiving Value in the Thunderbird Brand

By Giacomo Paccione What is the value of the Thunderbird brand? What is the value of our Thunderbird education? These have been questions asked on campus since the institution was established in 1946.  At times, the perception of the value was higher or lower, but now the ongoing changes of the school have generated a perception […]

Student Roundtable with Laureate CEO Doug Becker

This past Tuesday, a group of students were invited to be part of a Student Roundtable with Dr. Penley and Mr. Doug Becker. Mr Becker, the CEO of Laureate Education was on campus to meet with the Thunderbird Global Council and took some time out to meet some students. Mr. Becker started out with explaining why […]

What do YOU think about the Laureate partnership?

  We’ve been hearing the perspectives of a majority of the school administrators and the alumni. We asked a few students and faculty about what they really thought about the partnership, and here’s what they had to say: “I understand why Thunderbird did it.” Anonymous, MBA’14 “I was Academic Affairs Chair for TSG when the […]