Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in…

Perceiving Value in the Thunderbird Brand

By¬†Giacomo Paccione What is the value of the Thunderbird brand? What is the value of our Thunderbird education? These have been questions asked on campus…

Student Roundtable with Laureate CEO Doug Becker

This past Tuesday, a group of students were invited to be part of a¬†Student Roundtable with Dr. Penley and Mr. Doug Becker. Mr Becker, the…

What do YOU think about the Laureate partnership?

  We’ve been hearing the perspectives of a majority of the school administrators and the alumni. We asked a few students and faculty about what…