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Kevin Sellers Talks Branding with T-Birds

Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in his Global Brand Management class. All T-Birds were invited to attend and discover a global business...

The Value of a Business Plan

By Robert Hisrich There is an entirely different view held by most concerning the value of a business plan than was expressed in a recent presentation by a guest speaker. This speaker indicated you are better just discussing your business or business idea even with...
Robert Gates Speaks

Robert Gates Speaks

Last Monday, Thunderbird had the pleasure of hosting Dr. Robert Gates, former CIA head and Secretary of Defense under George W. Bush and Barack Obama, on campus. Dr. Gates spoke much about leadership, drawing from his experiences running some of the largest...
Negotiate Your Way – Global Summit on Negotiation

Negotiate Your Way – Global Summit on Negotiation

The Global Summit on Negotiation & Trust is meant for those seeking to sharpen their negotiation and trust-building skills at every level, from the top executive, trying to develop a high trust corporate culture to the everyday Joe endeavoring to improve family...