Ad Wars IX: Brand Battles and Marketing Mess Ups

By Mary Grace Richardson, Co-Editor If you’ve been down on yourself, remember that Super Bowl advertisers will always care about you—at least during their 30 second, $5 million commercial. Each year a handful of strategic and hopeful companies dedicate their imagination and checkbooks to reaching you and 111 million other viewers during the most watched […]

Super Bowl Sunday: The American Perspective

If you’re looking for insight into American culture, the traditional American Super Bowl party is a good place to start. Each year on the first Sunday in February, Americans gather with friends and family around the television to eat greasy food, drink cheap beer, and debate passionately about the football game, the ad campaigns, and […]

Super Bowl Sunday: The Thunderbird Way

By: Sindhuja Kodivalasa, Guest Writer Glendale, Arizona, home of the Arizona Cardinals, hosted the Super Bowl, the highest level of professional football in the United States this year. This is the annual championship game of the National Football League (NFL). As students could not make it to the game in person, few students decided to […]

Faculty Column: The Super Bowl ads, how did they measure up?

By Professor Rick Baer This time of year is really exciting from an advertising/marketing point-of-view. We have a few events – like the Super Bowl and the Oscars – that always attract a huge audience in the US. And there are some events on a global scale – like the Winter Olympics – that bring […]

Ad vs. Ad

Last Sunday saw the Denver Broncos pit themselves against (eventual winners) the Seattle Seahawks in Super Bowl XLVIII. We, at Thunderbird, do our own take on the event by pitting the Super Bowl ads against each other in a popular campus event known as Ad Wars. Hosted by the Thunderbird Marketing Association (TMA) and Prof. Rick […]

Update 01/31

Dear T-birds, Let me start this week’s update by wishing you a HAPPY CHINESE NEW YEAR!! It’s been quite a week! It’s great to see our wonderful returning students on campus – you are going to enjoy your new classmates. I know there has been a good deal of conversation and concern amongst our student […]