AD WARS VIII

By Chaitra Somasundar, Staff Writer After the excitement of the Super Bowl, T-Birds and WP Carey students walked into the Yount Auditorium on Thursday for…

Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in…

The Meet, Greet & Compete!

While it’s not infrequent to have T-bird alums popping back on campus, it’s quite the opportunity when T-birds return to give back to the very…

Update 02/28

Happy Friday T-birds! Welcome to the end of another busy week at Thunderbird! There’s a lot going on around campus. We’ve had visits from a…

Update 02/14

Happy Friday, T-birds! I hope you have had a great week and have found a little time to enjoy this unseasonably warm, but absolutely beautiful,…

Ad vs. Ad

Last Sunday saw the Denver Broncos pit themselves against (eventual winners) the Seattle Seahawks in Super Bowl XLVIII. We, at Thunderbird, do our own take on…

Update 01/31

Dear T-birds, Let me start this week’s update by wishing you a HAPPY CHINESE NEW YEAR!! It’s been quite a week! It’s great to see…

Students quiz the AMA at Thunderbird

On November 4th, Thunderbird was graced by the presence of the board members of the Phoenix chapter of the American Marketing Association (AMA), who were…

American Marketing Association on campus!

So you know you are interested in marketing, but you have no idea what marketing function fits you best? Fascinated by the words product development,…

What to Watch!

A weekly spotlight on things you may be missing! TMA Halloween Packaging Design Contest: Halloween is Thursday, October 31st! To get you into the spirit, Thunderbird…