AD WARS VIII

By Chaitra Somasundar, Staff Writer After the excitement of the Super Bowl, T-Birds and WP Carey students walked into the Yount Auditorium on Thursday for AD WARS VIII. AD WARS is a session conducted by Prof. Rick Baer to help students critique the ads showcased during the Super Bowl. This session has been taught by him […]

Kevin Sellers Talks Branding with T-Birds

By: Claire Renaudeau, Guest Writer On April 17, Prof. Richard Ettenson and the Thunderbird Marketing Association invited Kevin Sellers for a guest speaker session in his Global Brand Management class. All T-Birds were invited to attend and discover a global business rock star and true Thunderbird friend. Kevin Sellers’ background includes senior positions at Intel […]

The Meet, Greet & Compete!

While it’s not infrequent to have T-bird alums popping back on campus, it’s quite the opportunity when T-birds return to give back to the very organization and community they were a part of while they were students. Last Wednesday, the Thunderbird Marketing Association was happy to welcome back Matt Keller (Associate Brand Manager, White Wave […]

Update 02/28

Happy Friday T-birds! Welcome to the end of another busy week at Thunderbird! There’s a lot going on around campus. We’ve had visits from a number of excellent employers, many who have been extremely impressed by our students (YOU). To name a few who have selected Thunderbird as a core school to identify talent; LVMH […]

Update 02/14

Happy Friday, T-birds! I hope you have had a great week and have found a little time to enjoy this unseasonably warm, but absolutely beautiful, Arizona winter. There is quite a bit of important information in today’s update, so let’s get right to it… Here is what you’ll find in this week’s update: 1.  Safety […]

Ad vs. Ad

Last Sunday saw the Denver Broncos pit themselves against (eventual winners) the Seattle Seahawks in Super Bowl XLVIII. We, at Thunderbird, do our own take on the event by pitting the Super Bowl ads against each other in a popular campus event known as Ad Wars. Hosted by the Thunderbird Marketing Association (TMA) and Prof. Rick […]

Update 01/31

Dear T-birds, Let me start this week’s update by wishing you a HAPPY CHINESE NEW YEAR!! It’s been quite a week! It’s great to see our wonderful returning students on campus – you are going to enjoy your new classmates. I know there has been a good deal of conversation and concern amongst our student […]

Students quiz the AMA at Thunderbird

On November 4th, Thunderbird was graced by the presence of the board members of the Phoenix chapter of the American Marketing Association (AMA), who were here to partake in a Q&A panel.  The panel consisted of: Jared Bodnar, the Director of Demand Generation at Infusionsoft and an entrepreneur working in B2B Marketing and Sales Expert; Sara […]

American Marketing Association on campus!

So you know you are interested in marketing, but you have no idea what marketing function fits you best? Fascinated by the words product development, advertising, market research and brand management, but overwhelmed by having no idea what these different marketing careers entail? The Thunderbird Marketing Association (TMA) will help you solve your conundrum! The […]

What to Watch!

A weekly spotlight on things you may be missing! TMA Halloween Packaging Design Contest: Halloween is Thursday, October 31st! To get you into the spirit, Thunderbird Marketing Association is hosting a Halloween-themed packaging design contest. Here are the rules: Choose an everyday household item – a Kleenex box, a water bottle, anything you want – and […]