Forecasting is Hard (But Let’s Do It Anyway)*

By Keith Blincoe, Staff Writer Warning: Satire below. At a recently convened panel event featuring industry experts, ASU/Thunderbird faculty members, and random people from the street, panelists were asked their opinions on future trends impacting global business. Every respondent was careful to note that projections into the future are notoriously inaccurate, and went on to […]

Faculty Column: The Answer is in the Question

By Professor Tom Hunsaker “You’re not yet sufficiently concerned with the question.”  The guidance puzzled me, which must have been obvious because as I looked up to make eye contact with my then doctoral advisor he met me with a wise, yet resolutely silent reply – an encounter I still remember vividly years later.    He […]

The Weekly Substandard: The Perfect Day

The Weekly is still cooling down after last week’s column (read: busy with school).  To fill the place of the usual debate, Jack and Jill decided to post a photo journal of their respective Valentines Days accompanying tips on how to make your next one the perfect one. Jack There is nothing like starting everyone’s favorite day […]