Pondering Your Future

By Hal Reid, Guest Alumni Writer (Class of 1971) In a short period of time, some of you will graduate and have to get a J-O-B. When attending graduations of my own, my five children, and family members, one phrase is always said: “You are the Future.” However, this is referring to the entire class, […]

The Places They Went: Recent Grads & Where They Are Now

By Mary Grace Richardson, Editor-in-Chief Though we haven’t had the Fall 2017 Convocation ceremony yet, there’s already a feeling of nostalgia on campus. Soon-to-be grads grind away to finish up their classes and job searches while also practicing for Regional Night, organizing their last club events, and going out with fellow T-birds—moments that will soon […]

What’s the Hype with Pumpkin Spice?

Courtesy of SouthernLiving.com

By Mackenzie Pedersen, Staff Writer Everyone has that friend who, on the morning of September 22nd (the first day of Fall), sits straight up in bed, sniffs the air, and as their pupils warp into the shape of pumpkins, they realize… PUMPKIN SPICE EVERYTHING IS HERE!!!! (and then you pretend you don’t know that person […]

Influencer Marketing: The Next Big Thing

By Lauren Herber, Editor-in-Chief I have a bad habit. Every morning when I first wake up, I check my email. And then I scroll through Instagram. And scroll and scroll and scroll. I see a handful of posts from friends and family followed by a deluge of perfectly-timed photos of faraway places, delicious-looking treats, sparkly […]

Ad Wars IX: Brand Battles and Marketing Mess Ups

By Mary Grace Richardson, Co-Editor If you’ve been down on yourself, remember that Super Bowl advertisers will always care about you—at least during their 30 second, $5 million commercial. Each year a handful of strategic and hopeful companies dedicate their imagination and checkbooks to reaching you and 111 million other viewers during the most watched […]

Brand Experience: More Than a Marketing Buzzword

By Lauren Herber, Editor-in-Chief One of the reasons I came to Thunderbird is because I haven’t yet discovered what my niche interest is. My background is in English and Hispanic Studies, so I initially thought that my extensive experience with writing, research, and communications would be a natural fit for a public relations-type role. To […]

It’s Good to Be Home

By Nash Wills, Co-Editor There are a few common phrases that are said so often by T-birds, that, as a new student, you might start to think of them as clichés or stereotypes. One of them goes something like this: “No matter how long I’ve been away, or how much has changed since I’ve been […]

Fire Drills on Campus

By  Nash Wills, Staff Writer Thunderbird has been revamping their safety procedures regarding fires as of late. A couple of weeks ago, the first incident occurred and revolved around securing the B dorms. The second occurred on Wednesday March 2, and concerned the library. I, ever the bloodhound for news stories on the Thunderbird campus, […]

AD WARS VIII

By Chaitra Somasundar, Staff Writer After the excitement of the Super Bowl, T-Birds and WP Carey students walked into the Yount Auditorium on Thursday for AD WARS VIII. AD WARS is a session conducted by Prof. Rick Baer to help students critique the ads showcased during the Super Bowl. This session has been taught by him […]

Finance Faculty Form Rap Group*

By Keith Blincoe, Staff Writer ATTENTION: Satire article. Reader discretion is advised. In a bid to appeal to Thunderbird’s new, younger crop of students, Thunderbird finance faculty have formed a rap group. “I noticed that incoming students were intimidated by finance,” explained Lena Booth. “They think it’s dry and overly quantitative. That’s why I formed […]