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Brand Experience: More Than a Marketing Buzzword

Brand Experience: More Than a Marketing Buzzword

By Lauren Herber, Editor-in-Chief One of the reasons I came to Thunderbird is because I haven’t yet discovered what my niche interest is. My background is in English and Hispanic Studies, so I initially thought that my extensive experience with writing,...
It’s Good to Be Home

It’s Good to Be Home

By Nash Wills, Co-Editor There are a few common phrases that are said so often by T-birds, that, as a new student, you might start to think of them as clichés or stereotypes. One of them goes something like this: “No matter how long I’ve been away, or how much has...
Fire Drills on Campus

Fire Drills on Campus

By  Nash Wills, Staff Writer Thunderbird has been revamping their safety procedures regarding fires as of late. A couple of weeks ago, the first incident occurred and revolved around securing the B dorms. The second occurred on Wednesday March 2, and concerned the...
AD WARS VIII

AD WARS VIII

By Chaitra Somasundar, Staff Writer After the excitement of the Super Bowl, T-Birds and WP Carey students walked into the Yount Auditorium on Thursday for AD WARS VIII. AD WARS is a session conducted by Prof. Rick Baer to help students critique the ads showcased...
Finance Faculty Form Rap Group*

Finance Faculty Form Rap Group*

By Keith Blincoe, Staff Writer ATTENTION: Satire article. Reader discretion is advised. In a bid to appeal to Thunderbird’s new, younger crop of students, Thunderbird finance faculty have formed a rap group. “I noticed that incoming students were intimidated by...