Perceiving Value in the Thunderbird Brand

By Giacomo Paccione What is the value of the Thunderbird brand? What is the value of our Thunderbird education? These have been questions asked on campus since the institution was established in 1946.  At times, the perception of the value was higher or lower, but now the ongoing changes of the school have generated a perception […]

T-Birds in the Desert: Sedona

It was one of those rare Sundays when we let time slip away from us (just a bit) and tried to forget we were students with cases to read and papers to write, but rather just 5 new friends headed to Sedona. Specifically, we were heading out to hike Devil’s Bridge. We were just a […]

The Weekly Substandard: Keeping up with the Kim’s

Jack: What can be written about this that hasn’t already been explored time and time again?  We may be woefully unqualified to speak about it but that certainly won’t stop us. North Korea continues to tirelessly threaten war and the US is running out of reactions.  First was anger, then frustration, followed by bemusement and ending […]